The fastest-growing restoration franchise helps franchisees market their services in the communities they serve
Imagine that you’re a home or property owner, and you open the door to to find water pouring out of your bathroom. After you check the room to assess the damage, the first place you will look for help is your smartphone. A simple Google search will reveal all the options in your local area, and when you go to their websites, how the various brands present themselves will play a key role in determining who you hire to help you out of the crisis.
The savvy executive team at Restoration 1 knows how consumers react when disaster strikes, and they took action by launching hyperlocal websites to help franchisees win business in their markets.
This initiative, rolled out in July, began in five key markets:
- Raleigh-Durham, North Carolina: www.restoration1ofraleigh.com
- Mohave County, Arizona: www.restoration1mohavecounty.com
- Winston-Salem, North Carolina: www.restoration1ofwinstonsalemnc.com
- West-Denver, Colorado: www.restoration1ofwestdenver.com
- Northwest Arkansas: www.restoration1ofnwa.com
These websites serve as helpful sources that provide homeowners with informative content quickly so they can find a solution for an unexpected catastrophe in their home. The new websites will give clients more information about Restoration 1 services, as well communicate important updates targeted to the community.
“We’re adamant about helping our franchisees connect with their communities through online marketing,” says Kurt Hurley, Vice President of Marketing for Restoration 1. “These highly targeted websites are designed to give consumers information on how Restoration 1 can help them through their crisis in a hurry, and we’re looking forward to monitoring how these localized websites assist in helping our franchisees win business in their markets.”
Restoration 1 takes marketing extremely seriously
Restoration 1 knows that the majority of entrepreneurs come to our brand without any experience in marketing a business. Because of this fact, Restoration 1 offers comprehensive and ongoing marketing support to help new franchisees get established in business quickly and maintain the online presence they need to run growing businesses.
“A lot of our franchisees come to us without any experience in marketing a business,” Hurley says. “Because it can be one of the most overwhelming aspects of opening a new business, we’ve spent a lot of time developing a turnkey approach to marketing. When you franchise with Restoration 1, you get an intensive marketing program that is modified to connect to how consumers want to be marketed to in your area, based on real-time analytical data. We develop the materials on your behalf and teach you how to market those materials effectively in print, digital, and through social media and direct mail. Having a plan in place greatly reduces the stress of trying to establish your business in those crucial months when your business is newly opened.”